A national consumer brand with retail distribution in over 100,000 locations across the U.S.
Create an ownable, emotionally resonant content series celebrating local creatives and building national brand relevance. Net loyalty signups, and lift in-store traffic. All with one brilliantly coordinated campaign.
We curated a 12-city tour over 18 months—featuring markets like Atlanta, Austin, Detroit, and New Orleans—to spotlight the music, art, and people that shaped each city’s creative identity. Local creators were tapped to help tell authentic stories grounded in their communities.
The campaign delivered full-length video stories, short-form social cutdowns, and companion editorial through publisher partners and brand-owned channels. Each episode was designed to live natively in email, CRM, social, in-store screens, and online.
We tied content drops to live events like concerts, panels, and retail pop-ups. These were used to drive national sweepstakes participation and loyalty engagement. Geo-targeted digital media surrounded each market push to drive in-store traffic and community buzz.
Video Content
Talent Integration
Publisher Partnerships
Experiential Events
Paid & Organic Social
Sweepstakes Program
Measurement & Media
12 long-form episodes + 50+ short-form cutdowns
Local artists, designers, and athletes as hosts
Placements in Rolling Stone and marquee pubs
Pop-ups, performances, and murals in key cities
TikTok, Instagram, Snapchat for Gen Z markets
Loyalty promotions synced to content drops
Programmatic, mobile, and geo-fenced buys
Total Video Views
Social Engagement Rate
Loyalty Program Signups
Brand Awareness Lift
Retail Foot Traffic
Earned Media + PR
72M+ across all platforms
4.3% (well above category average)
+240K during campaign
+18pts in top 5 DMAs
+11% avg. lift during local activations
310M+ total impressions
–SVP, Media Strategies
+ Local-first storytelling made the brand feel rooted, real, and relevant
+ Cross-channel execution provided synergy, from culture to cart
+ Evergreen creative library extended value across paid, owned, and earned channels
Great content builds trust, sparks emotion, and creates moments of clarity that drive action. In a world of noise, great it earns attention by delivering value that resonates with the audience. Headlines, case studies, or well-placed CTAs; they all turn curiosity into connection — and connection into results.